Not too often we see a marketing failure as spectacular as this in these days of economic urgency to do well for all those in business.

 Walking down Swain Street towards the pristine and polished Leicester Mercury building on one side of Leicester’s Ring road and the ghastly blue eyesore that is the redeveloped St Georges tower on the other side, the contrast could hardly have been so striking.

 The tatty banner on the side of the Magnet Property Investments ‘St Georges Heights’ facing Leicester Railway station said more than its words could say though.

 One dare not speculate as to what the communal areas of the apartment building were like if that was the advertising banner intended to attract new buyers or tenants.